Strategic Communication BA

The message is clear: communication is key.

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Learn to be a communication leader in an organization, business or political environment.

Nearly all organizations across all industries employ strategic communications professionals, whose responsibilities may encompass social media, strategy, analysis, graphic design, speech writing, production of collateral such as fact sheets and news releases or speaking on behalf of the organization.

In-Demand Careers

  • Communications Director
  • PR Specialist
  • Press Secretary
  • Marketing Manager
  • Speech Writer
  • Social Media Coordinator

Why Strategic Communication? | Why Our Program?

  • The U.S. Bureau of Labor Statistics projects above average growth for media and communication occupations over the next 10 years, with median annual wages above the national average for all occupations.
  • In our program, you learn critical forms of strategic communication, such as public relations, marketing, advertising and online communication, that help ensure your messages not only reach but truly connect with your audience and support your company鈥檚 strategic goals.
  • Our small class sizes provide opportunities for hands-on learning and faculty mentorship.
  • Topics covered in the include: advertising, media ethics, television production, digital media, journalism and audio production.

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The 麻豆原创 Advantage

Our nationally recognized academic programs and our affordability make 麻豆原创 the best value for a four-year college degree in the region.

Communication Faculty

Ensuring That You'll Be Ready

Giselle Auger

Giselle Auger

鈥淎 degree in strategic communication gives graduates the flexibility to succeed in a variety of fields in a continually changing communication landscape. Their skills are needed in traditional organizational communication, in social media management and when utilizing the power of newer media channels like TikTok.鈥

The Right Fit

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Arts and Sciences

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